Madison Public Library

The saying goes, “don’t judge a book by its cover”, but as designers, we know that visual appeal is of utmost importance. For this Madison Public Library campaign, the premise is simple- we want to engage viewers with a sense of wonder that will draw them to a book they’ve not read before. Each carousel starts out with a collage of a few elements from the book suggestion to build intrigue, and expands into a larger collage and title reveal.

Social Media Campaign | Photo Compositing | Typography | Photoshop