Rock the Walk

If it weren’t for rock music, Dr. Marten’s may still be a brand of footwear reserved for the working class. When Pete Townshend of The Who hit the stage in the 60s wearing docs, the boots started to shift into a form of self expression and rebellion. Throw Elton John in a pair of 54in boots, and you’ve created an icon out of footwear. In tribute to the company’s rock ’n’ roll rise to fame, “Rock The Walk” invites participants to answer Dr. Marten music related trivia questions for their chance to win tickets to Glastonbury Music Festival in the UK.

Concept development | Website Design | Illustration | Social Media Campaign | Procreate | Photoshop | After Effects

Dr. Martens classic yellow stitching

 
 

Stitching mimicked as music staff

 

Illustrations of people playing and listening to music
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